Ricardo Rocha authors opinion article on the risks of health advertising by influencers

Ricardo Rocha, associated partner at Abreu Advogados in the Health, Life Sciences & Pharmaceutical practice area, has authored an opinion article published in Executive Digest on the risks associated with the promotion of health products and services by influencers on social media.

In the article, entitled “Between the like and the risk: when influencers prescribe”, Ricardo Rocha reflects on the transformation of the advertising market and the growing role of digital content creators in promoting products and services to specific audiences.

The lawyer underlines that these practices constitute advertising and, as such, are subject to the rules set out in the Advertising Code. This framework is particularly relevant in the health sector, where the promotion of medicines, treatments and services is subject to especially stringent legal and regulatory limits.

Read the full article here.