Abreu Advogados puts the “future in progress” with a culture of innovation and a new visual identity
Abreu Advogados reaffirms its commitment to the future of the legal practice and to the use of the best technological tools to service its Clients.
The Firm presented today its new “Digital Office” and a new visual identity, thereby projecting a cycle of change that places Abreu Advogados at the core of a new World, where companies are faced with the challenges of artificial intelligence, Industry 4.0 and a new generation of professionals.
This project is the result of a multidisciplinary reflection involving clients, suppliers, journalists, lawyers, recruitment specialists and other stakeholders who helped Abreu Advogados grow into one of the largest Law Firms in Portugal with a presence in most Portuguese speaking Countries.
For Duarte de Athayde, Managing Partner, “We are delighted with our new Digital Office and visual identity which reflect our attitude and our approach to the legal profession. More than a brand or a logo, this is about a culture of collaboration focused on building the future”.
The new identity bears the signature of VMLY&R Branding and is the result of a detailed research and testing process, which as of today can be found in all the different communication channels of the Firm.
For Helder Pombinho, Creative Director of VMLY&R Branding: “When we think of a visual identity and a brand for a Law Firm, we generally think of a closed idea and a conventional approach. Our task and our challenge were to open that idea and create an identity that breaks barriers between the legal profession and our world. Because we believe that the world improves with a better legal profession and the legal profession improves with a better world”.
The new online platform, developed together with Wunderman, allows the public in general to navigate inside the acquired knowledge of the Firm in a dynamic and friendly manner.